I am pleased to report that your business has achieved
over S$100 million in revenue in FY2011 despite
challenging market conditions. The world is at a crossroad
where the developed countries are undergoing
a debt deleveraging cycle and developing countries
are trying to maintain growth without inflating the next
bubble. Though there will be a difficult road ahead,
we believe that the Asian economies with relatively
better fundamentals and rising incomes will eventually
emerge stronger.
In the past 16 years, Asiatravel’s resilient business model has weathered the Asian
Financial Crisis, SARS and natural disasters and has continued to grow. We now face
increasing competition from global travel companies who want to capture a share of
the burgeoning travel and tourism market in Asia. We believe our timely transformation
into a total travel reservation provider, with first mover advantage into the online sale of
attraction and theme parks tickets as well as broadening our distribution channel into
B2B, will differentiate us from the competition. These new initiatives have impacted
our bottom-line in FY2011 as we have yet to realise economies of scale to offset the
increase in costs. However, we believe we are planting the seeds for sustainable long
term growth and scalability of the Asiatravel platform.
In the coming year, we will also focus on raising the profile of the Asiatravel.com brand,
promoting our attractive 5% cash rebate customer loyalty program and forming strategic
partnerships. We believe all our efforts will usher in a growth phase for your company.
Products & Distribution Channels
We have successfully transformed into a total travel reservation service provider with
the launch of online tours & packages booking in FY2010 and online flight booking in
FY2007. We intend to bundle these travel products with our core B2C hotel reservation
business and offer compelling travel savings to our customers.
Hotel
We continue to strengthen our relationship with hotel suppliers. Our network has grown
to over 6,800 hotels with direct access to their room inventories and selection of over
50,000 hotels worldwide. In FY2012, we will be deepening our partnerships with some
well-known global hotel chains by integrating our systems. Such efforts will significantly
increase our access to room allotment and ability to offer competitive room rates.
We grew our room nights sold online to over 600,000 in FY2011 from 579,000 in
FY2010. Since the launch of the online B2B platform in FY2010, online B2B room nights
have almost doubled from 58,000 to over 100,000 in FY2011. In the B2C segment, we
face increasing competition which has resulted in higher Advertisement and Promotion
(“A&P”) costs of S$2.4 million in FY2011 compared with S$1.2 million in FY2010.
While we will meet our competition with more A&P spending, we are implementing
new initiatives and exploring alternative channels to reach more customers on a cost
effective basis. For example, we are actively collaborating with banks, corporates and
membership organizations to leverage on their existing customer database. These
new initiatives will incur customer acquisition costs, however such costs would only be
incurred on a success basis.
Flights
We maintained the number of air tickets sold online with 23,500 in FY2011, up from
23,100 in FY2010. Asiatravel’s online flight engine boasts the largest number of
departure cities in Asia and a multi-currency online payment gateway that allows
customers to settle their bookings in local currencies. We continue to enhance our
flight offerings with over 140 airlines to choose from and access to discounted and
promotional fares for selected airlines. In the coming year, we will be launching flight
plus hotel packages, enabling our customers to enjoy their travel vacations at lower
prices.
Tours & Packages
The online tours & packages business launched in 2010 saw bookings rise two-fold
from 126,000 pax in FY2010 to over 260,000 pax in FY2011. Our innovative package
engine allows customers to combine their favourite sightseeing tour and/or attraction
tickets with our vast selection of hotels. We now offer online tour packages around the
clock with instant confirmation in 17 countries across Asia.
Group Buying
We launched our group buying website, atCrazy.com in November 2010 and revenues
have crossed the S$1 million mark for FY2011. This website caters to a wide range
of customers looking for bargain deals from a trusted and reliable merchant. We
offer a diverse range of products from travel, dining to lifestyle at deep discounts and
encourage you to visit our website (www.atcrazy.com).
Branding & Loyalty
We have intensified our branding efforts to reach a wider population to communicate
our product’s quality and service consistency. During the financial year, your company
was a proud recipient of the Singapore Prestige Brand Award 2011 under the Regional
Brand Category. This award recognizes local brands which have successfully penetrated
and established a significant presence through strategic branding in at least 5 foreign
markets. In addition, your company won the Most Transparent Company Award 2011
organized by the Securities Investors Association (Singapore) for the third time in a
row. We continue to actively engage our shareholders to keep them abreast of our
expansion plans and progress.
Since the launch of Asiatravel Cash Rewards Program in November 2010, over 100,000
customers have signed up. We believe our simple loyalty program which offers up to
5% Cash Rebate allows our customer to see more value in booking with Asiatravel.
Moreover, friends, families and small businesses can aggregate their travel bookings
to enjoy these savings faster. I encourage you to spread the word to as many people
as possible.
Marketing & Strategic Partnerships
We launched co-brand partnerships with HSBC and Maybank in June 2011, offering
a 6% cash rebate to their respective credit card holders when they book their travel
vacations with Asiatravel. The response has been encouraging to both parties, and we
hope to deepen the relationship by creating more value for our bank partners and their
customers.
The Company is in the process of working with strategic partners to combine our
regional travel franchise with their existing customer base to unlock value for all. We
are excited in collaborating with partners on new initiatives such as using membership
points to redeem travel products.
In addition, we will be rolling out the travel discount voucher program in FY2012 through
both online and offline media channels. We believe this serves as a strong incentive for
people to book with Asiatravel and increase awareness of our newer offerings such as
online packages. For shareholders and friends to enjoy this benefit, please visit www.
asiatravel.com/cv/shareholders to collect S$200 worth of e-vouchers. We will keep this
offer open till 30 June 2012.
China Outbound Travel
I am pleased to inform that we have increased
our stake in FreeNEasy Pte Ltd (“FNE”) from
19.9% to 50.0% on 30 September 2011 to tap
the growing outbound China travel market. FNE
was incorporated in Singapore on April 2004 to
service the China Outbound Travel market. It has
a network of five offices and retail outlets in China
and operates a Call Centre and Online Reservation
Office in Guangzhou. In addition, FNE has an
online B2C website (www.fnetravel.com) and a
B2B wholesale channel with 30,000 China travel
agents registered.
FNE’s revenue grew from S$4.03 million in FY2006
to S$21.97 million in FY2011, which represents a
5-year Compound Annual Growth Rate (“CAGR”)
of 40% per annum. Furthermore, FNE’s gross profit
grew from S$0.34 million in FY2006 to S$2.23
million in FY2011, which represents a 5-year
CAGR of 46% per annum. FNE is now profitable
and the Group will be consolidating its results as a
50% owned subsidiary in FY2012.
In Appreciation
In FY2012, I am confident that we will see new
initiatives, achievements and strategic partnerships
to leverage on the valuable Asiatravel platform that
we have built over the last 16 years. On behalf of
the Board, I would like to express my gratitude
to our management and staff for their hard work
as well as loyal customers, shareholders, travel
and business partners for their continued support
in realising our vision of a Pan-Asia online travel
reservation company.